Why Now Is the Time to Sell in Marbella
If you’ve been on the fence about bringing your Marbella home to market, 2025 is handing you a sweet spot: robust international demand, steady financing conditions, record tourism, and a tax environment that still favours Andalusia’s sellers. Below, we break down the signals and how to capitalise on them with Marbellapads.
Demand is deep and increasingly international
Málaga province (home to Marbella, Benahavís, Estepona) continues to be one of Spain’s most international markets. In 2025 over 27% of home sales in Málaga were to foreign buyers, among the highest in Spain and interest remains broad (UK, Netherlands, Germany, France, Italy). That international pool keeps quality listings moving and sustains premium pricing in prime zones.
Tourism underpins this demand: 2024 set all-time records on the Costa del Sol with 14.47 million visitors and double-digit growth in airport traffic momentum that carried into 2025’s holiday peaks with hotel occupancy forecasts above 90% for major weekends. More traveler’s mean more future buyers discovering neighbourhoods and booking second-viewings.
Financing conditions have stabilised (buyers can plan)
The ECB has held rates steady and recent minutes suggest policy is “robust” and in a wait-and-see stance. New mortgage rates across the euro area have hovered close to ~3.3%, and lending growth has ticked up a friendlier backdrop for financed buyers to commit this autumn/winter. For sellers, stability reduces fall-throughs and shortens decision cycles.
Supply remains selective in prime Marbella
In prime Marbella, the pipeline is lumpy and skewed to higher-end, long-lead schemes. Even where new projects are announced many units won’t complete until 2027, limiting near-term competition for turnkey homes in good condition. If your property is renovated and well-located, you’re competing against fewer immediate substitutes.
The policy/tax picture still favours Andalusia
Andalusia’s wealth tax remains abolished (100% regional relief), a decision maintained into 2025. For many high-net-worth buyers, that’s a structural reason to choose Málaga province over other regions and it helps preserve demand at the top end where Marbella lives.
The Golden Visa change shifted, but didn’t sink demand
Spain ended the real-estate route to the Golden Visa in April 2025. While that segment has faded, demand drivers in Marbella are broader lifestyle migration, remote-work buyers, and cash purchases remain strong. Net-net: listings priced and presented correctly are still attracting serious non-EU interest, just via non-GV pathways.
Currency can be your hidden lever
If you’re selling in euros but spend or save in pounds, 2025 has seen periods of a relatively strong GBP against EUR. That FX tailwind can add meaningful value on conversion small percentage shifts move five-figure sums on typical Marbella transactions. Ask us how to time staged completions and transfers to optimise your net.
When should you list?
Right now. With tourist footfall elevated, international buyer share high, and a calm rate backdrop, late-2025 is primed for strong viewings and committed offers before the next wave of completions arrives from 2026–2027 schemes.
